Business Opportunities in Italy
Italy is one of Europe's most prosperous countries with a successful agricultural industry, as well as auto manufacturers and fashion. As a result, there are numerous opportunities for buyers and investors all over the world, to invest in Italy's various businesses.
If you are looking to invest in Italy's B2B market, then the best way to do so is to go to Italy to network yourself and your business. Today, the country's major exports are machines, motor cars, electrical goods and clothing, so if 
you work in these industries, then Italy is an ideal place to do business.
Traditionally, Italian businesses like to work with companies they already have a relationship with, so it is often best to go through a middle man or a company that you both work with. Italy's most popular trading partners in the European Union are Germany (who deals with 19% of total trade), France (13%) and Holland, who conducts 6% of trade with Italy.
While almost 60% of total trade is done within the EU, Italy still has a successful global presence, especially with the likes of the US. High-quality brands such as Gucci, Versace, Ferrari and Lamborghini have ensured that this will remain so for the near future.
If you are planning on going to Italy to conduct face-to-face business meetings, there is one important thing to remember. Italy is very much Europe's heart of fashion, so make sure you look your best for any B2B meetings. It won't make or break any potential deals, but your Italian counterparts may initially judge you on your appearance.
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